Fashion for Good…

As you know when I hear about new and impressive clothing brands, I love to share them with you. So, allow me to introduce you to Ninety Percent. This team of London-based designers launched their womenswear label last month and it’s one with a fabulous business model…

It shares 90% of profits between charitable causes and the people who make the collection happen. It also allows you (the purchaser) to have a say in how the profits are shared. Each purchase you make comes with the option to vote for a charitable cause.

I’ve reviewed the Collection which is made up of elegant, low maintenance separates. Here are just a few of my favourite pieces which include a fabulous striped maxi skirt; a cool, oversized cardigan; a stylish jersey dress and a simple white “dress better” t-shirt – because – why wouldn’t you?

As you know, I only promote brands I truly love. I believe Ninety Percent is a genius brand that makes total sense. I hope it proves successful and inspires the fashion industry’s future and your wardrobe.

Have a great week-end and feel free to share this post.